Sources
About a quarter of the world's population is offline: https://www.destatis.de/DE/Themen/Laender-Regionen/Internationales/Thema/wissenschaft-technologie-digitales/Internetnutzung.html
Media Use in 2026: The Internet, Social Media, and Streaming: https://statistiken-aktuell.de/mediennutzung-freizeit-statistik/
Storytelling, Part 2: Radical Intimacy: The “Vertical Drama” Phenomenon: https://medien-bayern.de/storytelling-teil-2-radikale-naehe-das-phaenomen-vertical-drama/
A Comprehensive Study of Vertical Drama: Audience Behavior, Psychological Engagement, and Research Analysis: https://medium.com/@engjellhasula7/a-comprehensive-study-of-vertical-drama-audience-behavior-psychological-engagement-and-research-23c304d03851
The Global Vertical Short Drama Industry Report 2025: https://www.linkedin.com/pulse/global-vertical-short-drama-industry-report-2025-wenwen-han-fvuyc
Vertikale Microdramas: Serien in 9:16 werden Milliarden-Format: https://www.socialmediamorgen.de/vertical-microdrama
Uses and Gratifications Research: von Elihu Katz, Jay G. Blumler, und Michael Gurevitch (1973), Authors Birgit Stark & Pascal Schneiders: https://www.researchgate.net/publication/364602071_Uses_and_Gratifications_Research_von_Elihu_Katz_Jay_G_Blumler_und_Michael_Gurevitch_1973
Vertical Drama Market 2026 to 2034: https://www.intelmarketresearch.com/vertical-drama-2025-2032-332-5712
The rise of vertical dramas: Definition: https://definitionmagazine.com/features/the-rise-of-vertical-dramas/
The State of the Vertical Drama Industry: https://www.behindtheverticals.com/p/the-state-of-the-vertical-drama-industry
Vertical Drama erklärt: Warum sich Storytelling für immer verändert: https://youtu.be/2IvjK1a2ZSc?is=RqiL9SMMbaqlEFeI
Theorien der Mediennutzung. Eine Einführung. 1., Aufl.: https://www.fachportal-paedagogik.de/literatur/vollanzeige.html?FId=3072606
Common Terms
In Progress