Sources

About a quarter of the world's population is offline: https://www.destatis.de/DE/Themen/Laender-Regionen/Internationales/Thema/wissenschaft-technologie-digitales/Internetnutzung.html

Media Use in 2026: The Internet, Social Media, and Streaming: https://statistiken-aktuell.de/mediennutzung-freizeit-statistik/

Storytelling, Part 2: Radical Intimacy: The “Vertical Drama” Phenomenon: https://medien-bayern.de/storytelling-teil-2-radikale-naehe-das-phaenomen-vertical-drama/

A Comprehensive Study of Vertical Drama: Audience Behavior, Psychological Engagement, and Research Analysis: https://medium.com/@engjellhasula7/a-comprehensive-study-of-vertical-drama-audience-behavior-psychological-engagement-and-research-23c304d03851

The Global Vertical Short Drama Industry Report 2025: https://www.linkedin.com/pulse/global-vertical-short-drama-industry-report-2025-wenwen-han-fvuyc

Vertikale Microdramas: Serien in 9:16 werden Milliarden-Format: https://www.socialmediamorgen.de/vertical-microdrama

Beyond the Hype 08/26: https://tvfuturist.substack.com/p/beyond-the-hype-0826?fbclid=PAdGRleATn8nRwZG9mAmZkaWQWUMRORe8Tw1DBOHJblkDJDizp-j-pWGV4dG4DYWVtAjExAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp4nZwGMrmaLqe0oTEg3DKGGClDZCManfcNBk-qcpfOoCAGuiipozImP8Ncs5_aem_ITWvQ5yNRPLt9IVvspYZOw&utm_id=97760_v0_s00_e0_tv6_a1denngogytgq4

Uses and Gratifications Research: von Elihu Katz, Jay G. Blumler, und Michael Gurevitch (1973), Authors Birgit Stark & Pascal Schneiders: https://www.researchgate.net/publication/364602071_Uses_and_Gratifications_Research_von_Elihu_Katz_Jay_G_Blumler_und_Michael_Gurevitch_1973

Vertical Drama Market 2026 to 2034: https://www.intelmarketresearch.com/vertical-drama-2025-2032-332-5712

The rise of vertical dramas: Definition: https://definitionmagazine.com/features/the-rise-of-vertical-dramas/

The State of the Vertical Drama Industry: https://www.behindtheverticals.com/p/the-state-of-the-vertical-drama-industry

Vertical Drama erklärt: Warum sich Storytelling für immer verändert: https://youtu.be/2IvjK1a2ZSc?is=RqiL9SMMbaqlEFeI

Theorien der Mediennutzung. Eine Einführung. 1., Aufl.: https://www.fachportal-paedagogik.de/literatur/vollanzeige.html?FId=3072606

Common Terms

In Progress